Today: April 25, 2024 2:20 pm
Metaverse Professional

US property developer opens new-home showroom on Decentraland

US property builder KB Home has launched a new-home community in Decentraland. The community showcases a three-dimensional welcome pavilion, coupled with three architecturally distinct model homes with interactive features to encourage exploration and engagement. 

A virtual host will greet and educate potential buyers on the benefits of building a new KB home – with the experience offering multiple ways for visitors to continue their homebuying journey in the physical world.

This virtual new-home community features advanced technology so visitors can discover some of the many design choices to personalize a KB home. On arrival, they will be prompted to explore the model homes’ exterior styles, which include contemporary, Spanish, farmhouse and craftsman architecture. When touring the interiors, visitors can select flooring, cabinets, countertop, faucets, tile and lighting to create their unique vision of home.

KB Home metaverse pavilion – credit: KB Home


Jeffrey Mezger, chairman, president and CEO of KB Home, said, “KB Home has a long-standing history of groundbreaking innovation. Today, we’re creating opportunities with an eye toward the future, so next-gen homebuyers can experience a new KB Home community virtually. We know consumers are increasingly immersing themselves and spending more time in virtual spaces. KB Home’s metaverse community is all about discovery and creation and provides a captivating setting for homebuyers to explore what truly sets us apart – innovative design, personalization and partnership.”

KB Home partnered with The Metaverse Group, a subsidiary of, to design and build its Decentraland community. 

 Lorne Sugarman, CEO of Metaverse Group, said, “KB Home epitomizes a company that is focused on building the future. By developing the first-ever new-home community in the metaverse, as well as technology for their customers to personalize the virtual homes they tour, we created an immersive experience that distinguishes KB Home within the homebuilding industry and reinforces their commitment to innovation and digital leadership.”

To explore KB Home’s virtual new-home community, visit

  • JR Symonds

    JR is the senior reporter at Metaverse Professional, providing insight and coverage for all the latest developments in the metaverse and extended reality sectors. JR has a burning passion for the latest immersive tech, particularly developments in world creation and gaming.

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