Emirati retail giant unveils Mall of the Metaverse
Dubai-based retail and leisure developer Majid Al Futtaim has launched the Mall of the Metaverse in Decentraland.
Mall of the Metaverse will provide digital experiences across retail, entertainment and leisure offerings from brands and companies including Carrefour, VOX Cinemas, THAT Concept Store, Ghawali, a Chalhoub Group brand specializing in modern oriental niche scents, and Samsung Store, with many more brands and exciting features in the pipeline.
Khalifa Bin Braik, CEO of Majid Al Futtaim Asset Management, said: “For us at Majid Al Futtaim, it is key to keep an eye on user and shopper behaviors and how they evolve over time. We want to find new ways of creating memorable moments every day – and we’re ready to deliver that even on a network of platforms as huge as the metaverse. Our Mall of the Metaverse will be yet another one of our leading retail and entertainment destinations — and surely a huge attraction for customers who crave digital experiences from their most loved brands.”
Fatima Zada, director of omnichannels and digital, Majid Al Futtaim Shopping Malls, added: “There has been an increased demand for digital experiences in the last few years and we work to leverage behavioral science and data to deliver customers what they want and desire. Our swift consumer observations, followed by an action plan and a series of testing stages, has now led to a fully-fledged project that is a step ahead of online shopping — Mall of the Metaverse. We are still at the beginning phases of the mall’s development, as we look closely at our customers’ shifting needs, desires and expectations.”
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